Frequently Asked Questions

In today’s world, it has become imperative to optimize your online presence to acquire more customers. Gone are the days when installing hoardings and banners would help you attract your potential clients. Today, you need digital marketing to grow your online business. As opposed to the traditional marketing tactics, digital marketing can help you reach your worldwide audience and attract highly targeted clients. This will eventually help you generate more sales and improve the overall business revenue.

SEO stands for Search Engine Optimization. It’s a practice of optimizing different elements of a website and making it search engine friendly. When a website is well-optimized, it automatically appears at the top of Google search results for potential queries. Whether you have set up a new website or tweaked your existing website, SEO will help you optimize it for Google and acquire organic traffic easily.

As surprising as it may sound, SEO is an extensive market. It involves several practices including on-page SEO, off-Page SEO, local SEO, speed optimization, etc. If you don’t have the desired expertise, you may not achieve the expected results through SEO. This is the reason why it’s always a wise approach to hire a professional SEO expert and let him manage your website’s SEO campaign. These professionals have years of experience working on different websites and know what your website needs to achieve the expected results in the shortest time.

Studies have revealed that an average person spends anywhere between 4-7 hours/day scrolling through their social media feed. This makes it the perfect opportunity for businesses to expand their reach and engage potential customers. By staying active and posting high-quality content on your social media handles, you can easily interact with your existing g customers and acquire new clients at the same time. Apart from this, social media also gives you an opportunity to promote your services and products in a more effective manner.

Both SEO and PPC have their own advantages. For instance, if you have recently created a landing page and want instant traffic, you can set up a PPC campaign, find the most potential keywords, and generate the desired traffic easily. SEO, on the other hand, is a gradual process. Unlike PPC, it won’t provide instant growth for your brand. But, if you choose SEO, you can stay assured that your website will continue to attract the same amount of traffic, even in the long-run.

Unfortunately, keyword stuffing has become a thing of the past. If you stuff your website with irrelevant keywords in 2021, you can even receive a permanent Google penalty as well. Instead of keyword stuffing, you need to make sure that each element of your website, starting from its URL to the loading speed, is well-optimized for Google’s search algorithm. It’s also necessary to add relevant and high-quality content on the website (with effective keyword density) so that it can appear at the top positions of Google search results for specific queries.